People tend to associate immunizations with children, but there are a number of cost-effective immunizations that not only can help keep older Americans healthy, but can also save their lives. For example, an additional 12,000 lives could be saved each year if the adult influenza immunization rate could be increased to 90%. Dr. Litjen 'L.J.' Tan, the American Medical Association's Director of Medicine and Public Health, says the value of adult immunizations is underappreciated, and he talks with us about how policymakers can help change that. To listen to this podcast, click on the media player below. If there is not media player below, click here.
Tuesday, May 19, 2009
Friday, May 8, 2009
The Ad Council has been at the forefront of public service advertising for more than 65 years, and they want to change the way the nation talks about cancer prevention. Their research shows people are somewhat skeptical about the notion that cancer can be prevented, but they are very receptive to the notion that they can reduce their risk of getting the deadly disease. Ad Council Vice President Anthony Signorelli talks about their work with the C-Change Coalition to help advocates put these new messages into the public conversation. To listen to the podcast, click on the media player below; if you don't see a media player below, click here.